Choosing a name for your pressure cleaning business is a process that you need to carefully think through. Your company’s name must convey the expertise and professionalism of your services. Further, it must clearly indicate the type of services you provide. Choose a name that is easy to pronounce and repeat and, of course, easy to remember. Many times, picking out the right name can make the difference between the success and failure of your enterprise. Here are some important factors to keep in mind and the logical steps to take when finalizing the perfect name for your new pressure cleaning business.
Legal Ramifications
To make sure that the name you choose is unique and not similar to an existing business, you must visit the website of the division of corporations in your state. If you don’t know where to find them, check in the blue pages of your telephone book. Alternatively, try the USPTO, acronym for U.S. Patent and Trademark Office at www.uspto.gov. Once you finalize the name, make sure you register it with the Secretary of State. You’ll only have to pay a small one-time fee, but once the name is registered, no other business can claim it. Depending on whether you intend to start a partnership or a sole proprietor company, you might have to file for a fictitious name. If you include your own name in the title, it is a non-fictitious name, but if you don’t include it, you’ll have a fictitious name that must be protected. You can also pick up names that are being used by companies in different states from where you’ll operate.
Checking for Available Domain Names
When choosing the name for your pressure cleaning business, you must also check for the available domain names. Since you’ll want to create a website for your company, you’ll have to pick out a name around which you can develop an online presence. Make sure you include the important keywords in your name that can ensure you’ll get a good ranking on search engines. Think, “cleaning,” “services,” or even, “cleaning services” or “power washing services.” Check godaddy.com to see if domain names are available.
Other Considerations
Keep these other factors in mind when opting for a great name:
- The name should be such that you can build a brand and reputation around it.
- In case pressure cleaning businesses are listed alphabetically, you have a better chance of being noticed if you feature at the top of the list. Accordingly, it makes sense to choose a name that begins with the initial letters such as “A” and “B.”
- The name you choose must talk about your business philosophy.
- Take care to avoid any possible racial, sexist, or religious connotations.
- Keep the name positive like for example, “Super Shine Cleaning Services” has a good ring to it.
- Play around with your initials and possible names like JD’s H2O Washing Services. You can use your own name, but keep in mind the possibility that you might choose to sell your business some day and changing names is a complicated process.
- Pick your friends’ and family’s brains. Ask them to come out with ideas.
- Choose a name that fits in well with a slogan and is easy to promote. It’s a great advertising strategy.
- Having a humorous name makes it easy to remember and is pleasant to hear. It also makes people rely on you.
Even as you’re planning every aspect of your business, put in time and energy into finding the right name. Remember that you’ll be looking at it for a good long while and it should make you feel great and enthusiastic about going to work each morning. If the name of your company fills you with pride, you’ll know you have the best name possible.
References:
1. “Choosing a Name for your Power or Pressure Washing Business.” 2 Apr. 2011. Web. 6 Aug. 2016.
2. “Cleaning Business Names.” Start Your Own Cleaning Business. n.d. Web. 6 Aug. 2016.
3. “The Pressure Washing Business.com” PressureWashingBusiness .com. N.d. Page 11. 6 Aug. 2016.