Passing out a business card to give out information about your pressure cleaning business is always the best way to interest a potential customer in your services. Make sure you always have a bunch of them with you. Store them properly in a case that won’t bend or crease them. When you hand out your business card, it must be crisp, unsoiled, well designed, and smart looking. Since your card is the first introduction to you and your services, it must create an instant impression in the mind of the viewer. Here are some important factors to keep in mind.
Specify the Services
The business card must convey all the important details of your pressure cleaning business. Aside from essentials like your company name, your name, phone number, clearly outline the exact kind of services you offer. For instance, if you write “Cleaning Services” that can convey any kind of cleaning including janitorial or laundry services. Specify the exact service you offer, and you’ll save time explaining to people who call you to make enquiries that the services they’re looking for are not the ones you offer. Put down details like, “Driveway Cleaning,” “Deck Cleaning,” “Roof Cleaning,” and so on.
Contact Details
Give your potential clients different methods and options of contacting you so they can choose the one that is most quick and easy for them. Add in your email and website address so they can learn more about the company. Include a work phone number, fax number, and a toll-free number, if you have one. You can even mention the physical address of your pressure cleaning business if you have a headquarters. If you have social media pages, add their details. Giving out multiple contact information ensures that you never miss a client trying to get in touch with you. If you’re not quite sure how to place the information and what wording to use, scour the internet for ideas, but take care not to copy and paste. Be creative and match the words to the card design.
Logo and Headshot
In the initial stages, when you’re trying to minimize the costs of starting up your pressure cleaning business, you might be tempted to choose a clip art logo for your company. As your enterprise grows, you’ll use the logo to create a brand for yourself and a cheap logo can always take away from brand appeal. A wiser option is to hire a professional graphic designer from an online freelancer portal (upwork.com is a great choice). You can get a neat logo made at very economical prices and add it on the card. Also, if you are a sole owner/operator, include a headshot of yourself so clients can make a connection between the company and an actual person. It goes without saying that you might want to have a pleasant expression and dress appropriately.
Choose the Right Sized Card
It is always advisable that you choose a standard size for your card that is three and one half inches wide and two inches in height. These sizes can easily fit into a basic wallet. If you do choose a card that is shaped and sized differently, do keep in mind that the instant your customers hold the card in their hands, they’re likely to form an opinion about the pressure cleaning company and your services. Make sure the paper thickness is 120 pound or a higher quality, has a great typography, and attractive colors. Spending a little extra on a high-class business card can ensure that the recipient takes your business seriously.
Match the Design to the Business
The color scheme and design of the card should make an indelible impression. Having a basic white card with black writing is a minimalistic approach and conveys a professional attitude, but can also be boring and easy to overlook. Using designs, colors, and patterns can talk a lot about the services you provide. However, keep it simple and uncluttered with clearly legible fonts that are not too “artistic” so clients don’t have to spend too much time searching for the number to use to contact you. Make sure the main information jumps out easily.
Insert QR Codes
Saving numbers and other contact information can prove to be a time-consuming task that all potential customers may not want to spend time doing. A better option is to add a QR code to your contact information (this usually works best on the back of the card), which is a matrix barcode that smartphones can scan. On scanning, your contact information is automatically saved on your customers’ list of contacts. You can link the QR code to your phone number, email address, website URL, landing pages, or any other vital information of your pressure cleaning business. Getting a QR code is a very simple process. A simple Google search will show you many QR generators. Save the code on your computer and insert it on your business card as an image.
Using the Business Card for Marketing
Now that you have a great business card ready, present it to any person who might be interested in the services offered by your pressure cleaning business. You can use the backside of the card to relay information about important projects that you have completed in the past by way of testimonials. Or, show your support for some cause to add credibility to your pressure cleaning business. When handing your card, be sure to talk about the value your services can provide. Sometimes, adding a fun fact or humorous comment can also make your card memorable.
A business card can be more than an introduction to your pressure cleaning business. It can be an important marketing tool and when used properly, it can bring you good business. Putting in the time and effort into creating this instrument can prove to be invaluable for the future success of your company.
References:
1. Hemminger, Clyde. “Is Your Business Card Sending the Right Messages.” PowerWash .com. 4 July 2013. Web. 9 Aug. 2016.
2. Rogers, Julia L. “Designing a Business Card: Five Things you Need to Know.” The Huffington Post. 12 Jan. 2012. Web. 9 Aug. 2016.
3. Kimbarovsky, Ross and Samson, Mike. “7 Ways to Make Your Business Card Your Best Marketing Tool.” Entrepreneur.com. 20 May 2013. Web. 9 Aug. 2016.