Choosing and adopting a great logo for your pressure cleaning business is an essential part of setting up the company. In fact, it’s right up there with the registration process. That’s because, a recognizable logo creates a brand in the minds of your clients. As you keep working and building goodwill, people can identify your company simply by spotting the logo anywhere they see it. You’ll project the image of a highly professional, extremely efficient, well-established company that is known for the high-grade services it offers.
Getting a Great Logo
Search on the internet and you’ll find lots of companies that design logos for you. You can also hire freelancers on the many online portals who can create smart logos and design the images, graphics, and fonts of the information you would like to put on it (check out upwork.com). Like, for example, the name of your company. You could even run a contest, choose the one you like best, and pay the designer. Use the chosen logo wherever you feel the need for it. Remember, it should instantly evoke the idea of pressure cleaning services in the minds of the viewer.
Convey Your Business Theme
The logo you choose must convey your pressure cleaning business theme clearly. If you were to project cleaning services, they can be confused with janitorial cleaning, house cleaner services, car wash services, or any other. You might want to project eco-friendly cleaning or economical cleaning solutions. At a glance, your logo must convey the impression of what your business is all about. You can also design the logo keeping the target audience in mind. You could be aiming to work in urban areas or in rural areas. Or, you could offer your services to homeowners or owners of commercial establishments. If there are any specialized services you offer such as disinfecting barns where livestock is kept on farms, you could project that also.
Use Industrial Symbols
Use the typical symbols of your industry to portray your business. For instance, you could use graphics of a spray cleaner or nozzles, or hoses to depict pressure cleaning services. If you’re not quite sure what symbols you should use, check for the designs competing companies have adopted. Search the internet, yellow pages, magazines, coupons, flyers, and any other advertising tools they’re using for ideas on how to create your logo.
Plan for Placement
When choosing the perfect design for your logo, think about all the possible locations you can use it and how it will appear. For instance, you’ll be using it on the truck wrapping design you choose, on your pressure cleaning business cards, on the sides of buses and benches, flyers that you give out in grocery stores, website, your business correspondence stationery, and any other such location. Think about how the logo will look on the backs of the uniforms of your workers or imprinted on the invoices you send your clients. If you think the logo will jump out at people and look attractive enough, you have the perfect design ready.
Keep the Design Clean and Crisp
Try not to use a design that is too complicated, but choose a clean cut icon with pastel shades that convey a fresh feel. While light green conveys eco-friendly practices, white, pink, and powder blue also project a light, airy feel. Of course, you can never go wrong with the smart, professional black and white look. Whatever design you choose, make sure the name of your pressure cleaning company is clearly legible.
Having an elegantly designed logo can create a favorable first impression in the minds of potential clients to whom you hand your business cards. As your company establishes itself, the logo will stand for recognizable, efficient services that your customers know well and have grown to trust.
References:
1. “Create a Cleaning Logo.” FreeLogoServices. in. n.d. Web. 15 Aug. 2016.
2. Hinderliter, Michael. “How to Wrap a Truck for Power Washing or Any Other Cleaning Business.” Power wash. com. 16 Jan. 2012. Web. 15 Aug. 2016.